ApexCars.Net is a new and used car dealership located in Fremont, CA. The business currently has a responsive website but no mobile app.
For this report a pdf prototype was created featuring similar aspects of what the website has to offer. Specific details in regards to information and content were less significant than the feel and function of the application itself.
I began by creating a business canvas model (shown above) in order to better understand the primary building blocks of the company.
The information architecture separates the application into 4 main categories: inventory, service department, finance, and about. From these choices a customer will be able to answer the most commonly asked questions or complete frequent tasks.
Using balsamiq, a wireframing tool, I created a pdf prototype. Three participants navigated the prototype with a task to complete. They were heavily watched and questioned during this process.
After testing the participants, we are able to conclude that communication is key. Customers need car lingo translated into terms that they can understand. Additionally, the dealership needs to reassure customers that they are not withholding information from them by offering access to previous owner testimonials.
Testing is a crucial step in both interface design and experience design. It is a designer's responsibility to listen to customers and limit confusion. This study taught me the importance of the design process, starting with discovering the customer's primary needs.