For this report a pdf prototype was created featuring similar aspects of what the website has to offer. Specific details in regards to information and content were less significant than the feel and function of the application itself.
BUSINESS CANVAS MODEL
I began by creating a business canvas model in order to better understand the building blocks of the company.
Figure 2. Relationships and Finances
I created an information architecture in order to efficiently organize the prototype. I separated the application into 4 main categories: inventory, service department, finance, and about. From these choices a customer will be able to answer the most commonly asked questions or complete frequent tasks.
Figure 5. Balsamic Prototype
THE FIVE WHY'S
After the testing was complete, I asked myself the 5 Why's.
This process allowed me to determine the root cause of major site defects.