Redesign the brand and build a website capable of competing in a market that demands cheap honey.
The next step involved prioritizing information. The client needed a website that told their story and in the future sold their product. Recipe suggestions were an additional interest that ultimately did not make the final cut. Moreover, a utility navigation encourages customers to sign up for purchases and newsletters — which can help build a customer relationship.
Figure 1. Info Arch Sketch
After settling on a wireframe that best organized the necessary content I began to fill in more specific information. The most important information being the products and their prices.
Figure 2. Wireframe Sketch
LOOK AND FEEL
I developed three different styles to provide the customer with options. While each style is different in appearance, they all share the same warm and inviting feelings.
Figure 3. Bee Concept Art
Figure 4. Logo Concept Art
Figure 5. Honey Jar Line Art
Similar to the look and feel, I provided the customer with four distinct logo options. Each logo attempts to incorporate different elements of the beekeeping world.
Early Site Mocks.
Wireframes and low-fidelity compositions formed the final layout of the company site. These high-fidelity compositions were built in HTML in order to give the customer a functioning prototype.
Figure 11. Responsive Homepage