Mama Q's Family Honey Farm, as the name suggests, is a family owned honey manufacturer looking to make a name in the abstract world of beekeeping. The small business is run by the Quinlan family out of Palo Alto, CA.
I was hired to redesign the brand and create a functioning website capable of competing in a market that demands cheap honey.
Like most projects, I began by prioritizing information. The client needed a website that told their story and in the future sold their product. Knowing this I then developed an information architecture.
While this project had many challenges, one of the most prominent was building a brand from scratch. I assembled mood boards, designed a wide variety of logos, and created prototypes to help understand what the client was looking for.
Using Axure I created a simple, digital version of the information architecture. This allowed me to better visualize the final website and begin coding rough drafts.
Below are a few logo designs that I created while working with the client. Each catered to a different suggestion and ultimately played a major role in developing the final logo.
The final logo design aims to suggest what the company is without blatantly saying it. The hexagon represents the honeycomb and the notches at the end of the "Q" create markings similar to a bee. The logo evolution below illustrates the stages that a logo goes through prior to feeling complete.
Although Mama Q's honey is still in pre-production, the small business is confident that with this new branding and website it will have no trouble entering the market. Some issues that I had as a designer involved extracting information from the client. I provided rough drafts to spark discussion, but in other areas I took this as an opportunity to express my creative freedom. In addition to the website, I developed delivery jar concepts for in store sales.
This project gave me the freedom to create my own brand while at the same time design under the interest of a client. Mama Q's honey is not yet sold in stores, but with more website exposure the brand will have a strong release.
I learned first-hand that developing a brand takes time and requires many "behind the scenes" steps. Client interactions will not always be perfect, and it is up to the designer to create strong lines of communication.