NHRA GRAPHIC

Conceptualizing news ways to display distance, speed, and elapsed time.

INTRODUCTION

SMT is an entertainment and sports broadcasting vendor that specializes in virtual advertisements and projected graphics. While working as an intern for the creative department I developed a graphic for The National Hot Rod Association.

DESCRIPTION

Display the distance, speed, and elapsed time of both vehicles competing in a drag race. Update the required information at four set locations.

NOTE

The graphic will exist in the screen above. For this project, computer generated images cannot interfere with the red overlay (i.e. the track).

CHALLENGES

Primary Goal

The primary goal is to enhance the story of the race. By providing more than just speed, the viewers are able to see at what moment in time a driver out performs their opponent.

PROBLEM SOLVING

My solution was a system of distance markers running parallel to the track combined with a plate used for displaying race specs.

THE MECHANICS

The final design of the plate consists of four circular white lights – each representing a different distance marker. In theory, the distance markers on the track and coordinating plate lights will illuminate when a driver is near them.

PLATE LAYOUT

I designed different low fidelity mockups in order to find the most effective plate layout.

MOCK 1

Eliminate a written distance and rely solely on lights to provide distance signifiers.

MOCK 2

3 requirements aligned left with light signifiers aligned right. Lights and distance markers share the same look.

MOCK 3

Similar layout to mock 2 with different distance markers. Provide reminder of distance above light signifiers.

Distance Marker

Its main function is to illustrate distance without taking up space or unintentionally distracting viewers. The final design is simple, emphasizing the importance of function over form.

FINAL PRODUCT

After finalizing the graphic's look and feel I packaged the file into smaller pieces. This allowed the software developers to make the graphic functional. The final product was born using SMT's camera tracking technology paired with the visual seen here.

AIR DATE

The graphic debuted on September 3, 2017 on FOX sports 1.

REFLECTION

This project forced me to acknowledge a perspective that I had not yet experienced as a designer. While focusing on both function and aesthetic, I also had to consider how television viewers digest information. I thoroughly enjoyed the collaboration between the creative, broadcast, and computer engineering departments. They each allowed me to see the process from start to finish and better understand fields I am not always exposed to.

WORK